"Multiracial identities have been leveraged for social and anti-social purposes since the dawn of print media. ![]() The Future Is Now: What PR Pros and Marketers Need to Know About the "Mixed Mindset"."All families, regardless of race, encounter challenges and stressors, but there are a variety of unique racially-based issues and struggles that tend to confront multiracial families." (American Association for Marriage and Family Therapy) Signs of racially-based struggles in multiracial families.The number of people of all ages who identified themselves as both white and black soared by 134 percent since 2000 to 1.8 million people, according to census data released Thursday." (New York Times) "Among American children, the multiracial population has increased almost 50 percent, to 4.2 million, since 2000, making it the fastest growing youth group in the country. Census data presents rise in multiracial population of youths.LEARN MORE ABOUT AMERICA'S CHANGING FAMILY: "We do take our images very seriously, and the notion that this is an average American family remains unsettling to some dailycircuit Interracial families are doing to racism what the coming out of gays/lesbians is doing to homophobia. And I think it's very notable that that is what has inspired so much negative commentary. But this is the first time we've seen a mixed-race child in a mixed-race family. "Mixed-race children are commonly used in these types of commercials. "We've seen little girls like that," she said. So I think the ad, while short and brilliant and cute and loving and funny, in many ways is also touching on a lot of hot-button issues." Which speaks to the fact that many African-Americans are mixed-race, multigenerationally, but aren't perceived that way, don't perceive themselves that way, for many different reasons. "If both parents had been presented as African-American, nobody would have raised an eyebrow. "In regards to the little girl, the casting was really interesting," she said. In a different context, Dawkins said, the race of the little girl in the commercial would not have attracted attention. ![]() A lot of people said in the comments, 'It's only white women who can have white babies, so if they start having babies or keep having babies with African-Americans and Asian-Americans, etc., etc., what's going to happen as white people become not the majority race in the United States?'" "There's a history of lynching black men for their perceived threats against white women. "We know that one of the most charged couplings is white women and black men, for many reasons," said Marcia Alesan Dawkins, a professor at the University of Southern California. I said, 'The kids are going to look just fine!'" They said, 'What are the kids going to look like?' Well, I grew up in an interracial family. She's German and I'm black and her parents didn't have a problem until we were going to get married. "I'm originally from Hawaii," he said, "and in Hawaii it's not an issue because everything is interracial there. That perception fits in with a call from Rick in Hawley, Minn., a rural community east of Fargo-Moorhead. "It's that act of forming a family that I think is really still a powerful moment for people to deal with their own racial attitudes." "In a space where there is almost no racial diversity, where it's dominated by one group, it's hard to really gauge what people think about race. "The presence of these couples is opening up a new conversation that hasn't been there," said Jenifer Bratter, professor of sociology at Rice University. The number of American young people who identify as more than one race has increased almost 50 percent since 2000.īut in some parts of the country, especially in rural America, such images still take some getting used to. The 2010 census showed a significant increase in the population that identifies as mixed-race or multi-racial. "It didn't occur to me that it would be a problem with the interracial part."īrooke might have been speaking for a large part of the population that sees nothing surprising about multicultural families. ![]() "I thought the problem was going to be that African-Americans would be irate that the husband was depicted as sitting on the couch while the wife was off working in the kitchen," said Brooke from Minneapolis.
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